We are entering the next transformative chapter in the evolution of digital business — The AI Pivot.
As the age of hyper-experimentation with Generative AI gives way to structured adoption, customer-centric organizations around the globe are embracing this shift to redefine how they engage, serve, and delight their customers. This is no longer about being a Digital-First enterprise — it’s about becoming an AI-fueled business that creates seamless, intelligent, and anticipatory experiences.

The CX Award celebrates organizations that are pioneering new frontiers in Customer Experience through AI-driven innovation, human-centered design, and measurable impact. Whether you’re enhancing omnichannel touchpoints, automating personalized journeys, or using AI to empower frontline teams — this is your platform to be recognized.

Nominate your organization and showcase how your CX strategy is:

• AI-powered: Leveraging machine learning, NLP, or generative AI to anticipate and fulfill customer needs.
• Customer-obsessed: Prioritizing personalized, frictionless, and consistent experiences across channels.
• Outcome-driven: Demonstrating clear metrics like increased NPS, CSAT, retention, or revenue growth.
• Scalable: Built on an architecture that supports agility, innovation, and continuous improvement.

This award is open to CX leaders, digital heads, product teams, and innovation champions across industries who are driving AI-led transformation in customer engagement.

As part of this year’s theme — The AI Pivot — we invite you to rise to the challenge and showcase your organization’s ability to lead in this new AI-powered era of customer experience. Submit your nomination now and gain recognition among the region’s top innovators and decision-makers in the Smart CX space.

1. Fill in Your Details
   Complete the nomination form with accurate contact and organizational information.
2. Select a Category
   Choose the most relevant category that best represents your CX transformation journey.
3. Submit a Case Study or White Paper
   Share a detailed overview of your CX initiative — covering challenges, solutions implemented, technology leveraged (including AI/GenAI if applicable), and outcomes achieved.
4. Jury Evaluation
   An esteemed panel of industry experts will review all entries. The best case study will be selected based on innovation, impact, scalability, and alignment with the theme The AI Pivot.
5. Notification of Selection
   Selected finalists will be informed by our team 10 days prior to the event.