The pace of work for today’s digital enterprise is relentless. It requires deep collaboration across units, departments, geographies and people. Despite large amounts of digitization, the collaboration for creating content among marketing, branding, design and campaign teams is still manual. Not only that, once campaigns are launched, converting the real world customer behaviour data into actionable insights remains elusive.
Complexity inside Marketing Business Operations also means the teams need to constantly optimize entire marketing workflow. The workflow can span from content creation to campaign distribution, to reporting and ROI on the workflow execution. Teams should be able to effectively manage the entire lifecycle from content editorial to delightful customer experiences, every time.
In this exclusive breakfast event, the point of discussion will be the importance and use cases of how the power of Adobe, AWS and Axeno (the AAA advantage) can ease the worries around Content Supply Chain and Analytics.
