In an era where almost every sort of industry is reaping benefits from cloud telephony, automobile sector is surely not untouched. Indian automobile is one of the most lucrative industries and the significance of this industry is gauged by the fact that it contributes nearly 7% of the country’s GDP. Undoubtedly the opportunity is huge, but the competition is also fierce.
Fuelled by burgeoning lifestyles and an increasingly digital customer base, businesses in the automobile industry are undergoing massive change. But despite this growth, the auto market is years behind in terms of customer experience when compared to other industries like retail and eCommerce.
Presenting Partner
Exotel is one of Asia’s largest cloud telephony companies, working with 4,500+ businesses including top enterprises and start-ups. They solve communication problems for various industries be it Automobile, E-commerce, Cab aggregators, BFSI or Fintech. Exotel is one of Asia’s largest cloud telephony companies, working with 4,500+ businesses including top enterprises and start-ups. They solve communication problems for various industries be it E-commerce, Logistics , Cab aggregators,BFSI , Automobile.
Exotel is a secure and reliable business phone system on the cloud. Simple to setup. No additional infrastructure or equipment required. Enables sales and support teams irrespective of where they work from.
Visit us at www.exotel.com
Key Takeaways
Lack of a streamlined customer communication channel
The auto industry in India operates on a dealership model, and customers often find it difficult to reach the relevant dealership based on their location.
Lead leakage
Since there is no call tracking in place, businesses in the auto industry often end up losing leads when customers reach out to them over the weekend or after hours.
Insufficient follow-ups
Since there is no system to keep track of how many customers were called by agents, businesses are unable to make enough follow-up calls, again causing lead leakage.
Lack of customer feedback
Car dealerships usually don’t have a system in place to collect customer feedback, which is crucial for improving the customer experience.
Our Enthusiasts Speaking
Girish Neelamana
COO
Jubilant MotorWorks Pvt. Ltd.
Raghunath C Nair
Head South Asia Business Unit
Nissan Motor Corporation
Bijoy Chatterjee
Head, ŠKODA AUTO DigiLab India
ŠKODA India
Devicharan M
Customer Experience Lead (After Sales) – International Markets Group (AP & MEA)
Ford Motor Company
Rajeev Chauhan
Director – Network Development
Volvo Cars Group
Raman M K
Manager, Accounts based marketing
Exotel
Designations to Target
CXO / Presidents / Directors / Heads