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Conference Overview

Shaping the Future of
Intelligent Customer Experience

01

The UAE stands among the world's most technologically advanced nations, rapidly adopting cutting-edge innovations to power its digital-first economy. As the region accelerates toward its 2030 vision, Customer Experience (CX) has emerged as a strategic growth driver across industries. The UAE's Customer Experience Management (CEM) market is projected to reach USD 534.3 million by 2030, reflecting the nation's strong commitment to enhancing customer engagement, loyalty, and long-term value creation.

02

From AI-powered chatbots and intelligent contact centers to hyper-personalized digital journeys, businesses across the UAE are redefining service excellence through advanced technologies and data-driven strategies. CX is no longer a support function — it is a boardroom priority and a competitive differentiator. With insightful keynote sessions, power-packed panel discussions, real-world case studies, and prestigious awards recognizing excellence in CX leadership and innovation — the 12th Edition promises to be a dynamic convergence of ideas, strategy, and actionable insights.

03

The 12th Edition Smart CX Summit & Awards 2026 will convene the region's leading CX visionaries, digital innovators, and transformation leaders for a powerful day of insights, strategy, and high-impact networking. Join us in Dubai on 23rd September 2026 as we shape the future of intelligent, human-centric, and technology-enabled customer experiences.

04

The 12th Edition Smart CX Summit & Awards 2026 convenes the region's most influential CX leaders, forward-thinking visionaries, and industry pioneers shaping the future of customer engagement. This exclusive platform will bring together an exceptional community of Directors, Vice Presidents, AVPs, and Business Heads across critical domains, including:

Meet the Experts

Our Speakers

Visionaries and practitioners shaping the future of AI, analytics and digital transformation.

Nilay Ranjan Singh
Speaker
Nilay Ranjan Singh
CEO
State Bank of India
Binoo Joseph
Speaker
Binoo Joseph
Chief Digital Officer
Cenomi Centers
David Tranter
Speaker
David Tranter
Director of Customer Excellence
Takaful Emarat- Insurance (P.S.C)
Hakim Bellahcen
Speaker
Hakim Bellahcen
Director of Ecommerce
Aster DM Healthcare
Subhorov Roy
Speaker
Subhorov Roy
Director — Transformation, AI, Strategy & Market Research
Danube Properties
Sagarika Nayak
Speaker
Sagarika Nayak
Director - Customer Success & VOC
GMG
Biju Nair
Speaker
Biju Nair
Associate Director Customer Experience & Service Strategy
Ejadah Asset Management Group
Saoud Zainal
Speaker
Saoud Zainal
Customer Experience and Marketing Director
Distinguished Real Estate
Nitin Bhandari
Speaker
Nitin Bhandari
SVP & Head of Payit Digital Wallet
First Abu Dhabi Bank (FAB)
Vishy Viswanand
Speaker
Vishy Viswanand
CRM & CX Head
DAMAC Properties
Walaa Alsahin
Speaker
Walaa Alsahin
Head of Call Centre Operations
Qatar Insurance Group
Suryaveer Singh
Speaker
Suryaveer Singh
Head — Loyalty, CRM & Data
ENOC
Sachin Kumar
Speaker
Sachin Kumar
Head of E-commerce, MENA Region
Toys R Us · Al-Futtaim
Jessica Schroeder
Speaker
Jessica Schroeder
Head of Corporate Communications & Govt. Relations
BASF Middle East & Egypt
Sonal Dawda
Speaker
Sonal Dawda
Head of Marketing & Corporate Communications
Dubai National Insurance & Reinsurance
Kowshik Bhattacharjee
Speaker
Kowshik Bhattacharjee
Head of Service Excellence/Customer Experience
Medcare Hospitals & Medical Centres
Agenda Highlights

Key Themes to Be Explored

Deep-dive sessions across the most critical frontiers shaping the future of Customer Experience.

Theme 01
01
CX 2030 & Beyond

Future-proofing experience strategies in an AI-powered, hyper-connected world — preparing leaders for the next decade of disruption.

Theme 02
02
Reimagining Customer Journeys

Designing seamless, predictive, and frictionless cross-channel experiences that delight at every touchpoint.

Theme 03
03
Data to Decisions

Leveraging Advanced Analytics, AI & Insights to drive CX Excellence — turning raw data into revenue-generating intelligence.

Theme 04
04
Next-Gen CX Tech Stack

Essential Platforms, Automation & Intelligent Tools transforming engagement — the blueprint for a modern CX architecture.

Theme 05
05
Omnichannel Mastery

Creating Unified, Contextual, and Consistent Customer Interactions — no matter the channel, device, or moment of truth.

Theme 06
06
Building Digital Trust

Transparency, Privacy & Ethical AI in the Experience Economy — the foundation of lasting customer loyalty.

Theme 07
07
Conversational CX Revolution

AI Agents, Voice Bots & Human-AI Collaboration in Customer Communication — redefining what conversations mean for brands.

Theme 08
08
Hyper-Personalization at Scale

Delivering Real-Time, Context-Aware Experiences — moving beyond segments to true individual-level relevance at enterprise scale.

Theme 09
09
Voice of the Customer 2.0

Sentiment Intelligence, Predictive Feedback & Experience Orchestration — listening at depth, acting with precision.

Theme 10
10
Immersive CX & the Metaverse

Exploring Phygital Engagement & Virtual Brand Experiences — where the physical and digital worlds converge for the customer.

Theme 11
11
Gamification & Loyalty Innovation

Driving Engagement through Behavioral Design & Experience-Led Rewards — turning everyday interactions into moments that earn lasting loyalty.

Sponsorship

Sponsor Benefits at a Glance

Everything your brand needs to stand out, connect deeply, and grow — all in one high-impact event.

01
Premium Brand Visibility

Position your brand alongside industry leaders on a high-impact CX platform — commanding the attention of the region's most influential audience.

02
Direct Access to Decision-Makers

Engage with CX Heads, Digital Leaders, and Transformation Experts under one roof — no gatekeepers, no cold outreach needed.

03
Qualified Lead Generation

Connect with high-intent prospects actively exploring CX innovation and solutions — your most valuable pipeline, curated and ready.

04
Thought Leadership Positioning

Showcase your expertise through speaking opportunities, panels, and brand integrations that cement you as the go-to authority in CX.

05
Strategic Networking

Build meaningful relationships that translate into long-term partnerships — structured networking designed to spark collaboration that lasts.

06
Market Intelligence

Gain real-time insights into evolving CX priorities, challenges, and investment trends — intelligence that sharpens your competitive edge.

07
Multi-Channel Promotion

Amplify your brand presence through pre-event, on-ground, and post-event marketing outreach — a 360° visibility engine that works before, during, and long after the event ends.

Attendee Profile

Who Should Attend?

Designed for the leaders, innovators, and decision-makers shaping the future of Customer Experience.

C-Suite & Senior Leadership Titles
CEO CIO CTO COO CDO Director Vice President SVP DGM AGM AVP Heads of CEO CIO CTO COO CDO Director Vice President SVP DGM AGM AVP Heads of
Functional Domains
Customer Experience
Customer Journey / Customer Relations
Customer Operations
Customer Engagement
Contact Centre Heads
Head of Product Development
Head of Digital / Digital Transformation
Head of Consumer Insights
Innovation & Technology
Industries We Serve

Sectors at the Summit

CX innovation cutting across the industries that matter most — bringing together leaders from every major sector.

01
Real Estate
02
Ecommerce
03
Healthcare
04
Retail
05
Banking
06
Tourism
Awards Categories

Awards Categories

Individual Awards
★ ★ ★
Chief Customer Officer of the Year
Digital CX Leader of the Year
Customer Experience Innovator of the Year
CX Transformation Leader of the Year
AI in CX Champion of the Year
Customer Data & Analytics Leader of the Year
Omnichannel Excellence Leader
Contact Center Leader of the Year
Voice of the Customer Champion
Experience-Led Growth Leader
Emerging CX Leader of the Year
Women Leader in CX Excellence
UAE Chief Customer Officer of the Year
UAE Digital Experience Leader Award
UAE Conversational CX Pioneer Award
UAE Most Admired CX Brand
UAE Emerging CX Organization of the Year
UAE Excellence in Digital Customer Journey Award
UAE Best Customer Loyalty Strategy Award
Corporate Excellence Awards

Corporate Excellence Awards

Individual Awards
★ ★ ★
CX Organization of the Year
Digital Experience Transformation Award
AI-Powered CX Excellence Award
Omnichannel Experience Excellence Award
Contact Center of the Year
Customer-Centric Organization Award
Best Use of Data & Analytics in CX
Innovation in Customer Engagement Award
Voice of the Customer Excellence Award
Hyper-Personalization Excellence Award
Experience-Led Growth Award
Most Admired CX Brand
Emerging CX Organization of the Year
Excellence in Digital Customer Journey Award
Best Customer Loyalty Strategy Award
Customer Experience Transformation of the Year
Next-Gen CX Technology Implementation Award
Intelligent Automation in CX Award
Digital-First Service Excellence Award
Seamless Customer Journey Design Award
Customer Experience Re-Engineering Award
Best CX Innovation Program
Experience Excellence in Crisis Management
Customer Engagement Excellence Award
Customer Retention Strategy of the Year
Loyalty & Rewards Innovation Award
Community-Driven CX Award
Personalized Experience Excellence Award
Next-Generation Contact Center Award
Best AI-Enabled Contact Center
Service Excellence in Customer Support Award
Best Workforce Engagement in CX
Customer Resolution Excellence Award
Customer-Obsessed Brand of the Year
Disruptor in Customer Experience Award
Fastest Growing Experience-Led Organization
Excellence in Phygital Experience Award
Digital Trust & Transparency Award
Data-Driven CX Strategy Award
Customer Insights Excellence Award
Predictive Analytics in CX Award
Best Use of Customer Feedback Award
Experience Analytics Excellence Award

Register Now

    Register now to secure your participation

    Award Nomination Form

    Nomination Charges applicable, to proceed click Yes

    1. Fill in your details.
    2. Select a category.
    3. Submit case study or white paper along with the form

    Jury will be selecting the best case study. You would be informed by our team 10 days prior to the event.

      NoYes