Conference Overview
Why Customer Experience has become the region's next boardroom priority.
The UAE stands among the world's most technologically advanced nations, rapidly adopting cutting-edge innovations to power its digital-first economy. As the region accelerates toward its 2030 vision, Customer Experience (CX) has emerged as a strategic growth driver across industries.
From AI-powered chatbots and intelligent contact centers to hyper-personalized digital journeys, businesses across the UAE are redefining service excellence through advanced technologies and data-driven strategies. CX is no longer a support function — it is a boardroom priority and a competitive differentiator.
With insightful keynote sessions, power-packed panel discussions, real-world case studies, and prestigious awards recognizing excellence in CX leadership and innovation, the 12th Edition promises to be a dynamic convergence of ideas, strategy, and actionable insights — convening the region's leading CX visionaries, digital innovators, and transformation leaders for a powerful day in Dubai.
- 12th Edition · Smart CX Summit & Awards 2026
- Wednesday, 23rd September 2026
- Radisson Blu Hotel, Dubai Waterfront
Our Partner
Reasons to Be There
Everything you need to lead, connect, and transform — in a single powerful day.
Gain boardroom-level insights from industry pioneers on turning Customer Experience into a measurable growth engine.
Connect with senior CX leaders, exchange real-world challenges, and build relationships that go beyond the event.
Stay ahead of evolving customer expectations, market disruptions, and next-gen engagement strategies.
Discover how AI, automation, analytics, and digital innovation are reshaping customer journeys at every touchpoint.
Walk away with practical frameworks, proven strategies, and solutions you can implement immediately back at work.
Learn how leading organizations embed customer obsession into culture, operations, and long-term strategy.
Engage in curated interactions designed to spark collaboration, partnerships, and long-term business value with the region's most influential CX community.
Our Speakers
Visionaries and practitioners shaping the future of AI, analytics and digital transformation.
Key Themes to Be Explored
Deep-dive sessions across the most critical frontiers shaping the future of Customer Experience.
Future-proofing experience strategies in an AI-powered, hyper-connected world — preparing leaders for the next decade of disruption.
Designing seamless, predictive, and frictionless cross-channel experiences that delight at every touchpoint.
Leveraging Advanced Analytics, AI & Insights to drive CX Excellence — turning raw data into revenue-generating intelligence.
Essential Platforms, Automation & Intelligent Tools transforming engagement — the blueprint for a modern CX architecture.
Creating Unified, Contextual, and Consistent Customer Interactions — no matter the channel, device, or moment of truth.
Transparency, Privacy & Ethical AI in the Experience Economy — the foundation of lasting customer loyalty.
AI Agents, Voice Bots & Human-AI Collaboration in Customer Communication — redefining what conversations mean for brands.
Delivering Real-Time, Context-Aware Experiences — moving beyond segments to true individual-level relevance at enterprise scale.
Sentiment Intelligence, Predictive Feedback & Experience Orchestration — listening at depth, acting with precision.
Exploring Phygital Engagement & Virtual Brand Experiences — where the physical and digital worlds converge for the customer.
Driving Engagement through Behavioral Design & Experience-Led Rewards — turning everyday interactions into moments that earn lasting loyalty.
Sponsor Benefits at a Glance
Everything your brand needs to stand out, connect deeply, and grow — all in one high-impact event.
Position your brand alongside industry leaders on a high-impact CX platform — commanding the attention of the region's most influential audience.
Engage with CX Heads, Digital Leaders, and Transformation Experts under one roof — no gatekeepers, no cold outreach needed.
Connect with high-intent prospects actively exploring CX innovation and solutions — your most valuable pipeline, curated and ready.
Showcase your expertise through speaking opportunities, panels, and brand integrations that cement you as the go-to authority in CX.
Build meaningful relationships that translate into long-term partnerships — structured networking designed to spark collaboration that lasts.
Gain real-time insights into evolving CX priorities, challenges, and investment trends — intelligence that sharpens your competitive edge.
Amplify your brand presence through pre-event, on-ground, and post-event marketing outreach — a 360° visibility engine that works before, during, and long after the event ends.
Who Should Attend?
Designed for the leaders, innovators, and decision-makers shaping the future of Customer Experience.
Sectors at the Summit
CX innovation cutting across the industries that matter most — bringing together leaders from every major sector.
Awards Categories
Individual AwardsCorporate Excellence Awards
Individual AwardsOur Partner
PLATINUM PARTNER
Ibexa
Ibexa has built the agentic layer for marketing teams. As a European leader in marketing
orchestration platforms, Ibexa brings content, customer data, engagement, product information
and data collection together into one orchestrated system, then puts agentic on top of it that
can analyse, generate and execute all required workstreams.
The distinction matters. Marketing automation executes instructions. Agentic orchestration
reasons across the full stack, makes coordinated decisions and delegates actions to the systems
best placed to carry them out, while enabling the right level of ownership to marketers for
every decision and outcome. Ibexa's AI Lab, roughly 30 specialists, is dedicated to exactly this.
More than 1,000 customers worldwide already run end-to-end customer journeys on Ibexa, delivered by a team of 350+ across Europe & the Middle East. The platform is composable, GDPR & security compliant, so organisations in regulated and data-sensitive markets can adopt agentic marketing without trading away governance.
Orchestration is how fragmented marketing becomes coherent. Agentic is how it becomes fast & agile.
Data Direct Group
Data Direct Group is a Dubai-headquartered customer experience management and business process outsourcing partner, with over 24 years of operating history in the GCC. The Group runs omnichannel customer operations for Government and Private Sector organizations across the region, supported by 1,500+ employees and 2,000+ seats across delivery sites in UAE, Oman, India, Egypt, Jordan, and KSA.
Data Direct pairs a technology-agnostic delivery model with its own proprietary AI portfolio and a Magic Quadrant-aligned partner ecosystem — all driven by its DARE framework: Digital Enablement, Analytics Intelligence, Reimagined Processes, Experience Transformation.
From government authorities to leading private-sector brands, DDG turns customer experience into a measurable growth engine.
RMT Engineering
RMT Engineering is a technology company focused on building solutions that help businesses modernize their customer operations and improve how they manage interactions, workflows, and service delivery. It brings together AI, automation, cloud, analytics, CRM, contact centre technology, and customer experience solutions to help organizations build more connected and efficient operations.
Its technology portfolio includes solutions for customer relationship management, contact centre operations, intelligent dialing, quality management, AI-powered customer interactions, analytics, workflow automation, and knowledge management — helping businesses manage customer conversations, improve agent productivity, monitor service quality, and gain greater visibility into their operations.
Through the OptiML platform and other technology solutions, RMT Engineering brings customer interactions, processes, data, and automation together in a more structured environment, with a focus on practical, scalable technology that improves operational efficiency, streamlines workflows, and creates better customer experiences.
ANACITY
ANACITY is a mobile-first SaaS platform determined to reshape how residential and commercial communities live, work, and connect across the Middle East and beyond. The platform is built around one simple question — what will make life better for the people who use it — and that question drives every feature it ships.
ANACITY's work goes beyond technology; it's about the residents, employees, and stakeholders who make a community what it is. The platform partners with leading developers including Danube Properties, Binghatti, BNW, Al-Futtaim, and Majid Al Futtaim to create environments where connections thrive and support is easy to find.
For ANACITY, success goes beyond delivering a product — it's about building trust, strengthening relationships, and helping communities feel prepared for the future. When people feel connected and supported, they don't just live in a place, they become part of it.